sEe
Studio.Eric.Elms

sEe is the creative studio led by Eric Elms, focusing on collaborating with brands
and individuals to build images, visual languages, and design systems at the intersection
of art, fashion, and ephemera. The studio works across creative direction, design, and
consultancy to instill a thoughtful, innovative point of view into our clients’ projects.


Case Studies

Lang Books
Proenza Schouler
Dimensional Typography
Carhartt WIP
Rocky’s Matcha
Supreme
Mental Athletic
Oakley
Powers Supply
NBA/Michelob
Top Magazine
Powers Supply
Guess USA
AndPress
Surpass
Powers Supply
i_Gallery
Logo + Identity System Development
Design and Graphics for PSWL Apparel Collections
Environmental 3-Dimensional Typography Installations
Capsule Collection Concept, Design + Graphics
Ad Campaign Concept + Creative Direction
Apparel Graphics + Art Direction
Experimental Typography 
Capsule Collection Design and Graphics
Seasonal Lookbooks Design + Photo Direction
Campaign Design
Magazine Art Direction + Publishing
Brand Direction, Design + Graphics 
Seasonal Apparel and Brand Direction 
Publication Design
Logo + Identity System Development
Campaign Concept + Art Direction
Logo + Identity System Development


 Identity / Branding
Design
Environmental / Installation
Design 
Creative Direction / Campaign
Art Direction / Design
Typography
Art Direction
Creative Direction / Photo Direction
Design 
Art Direction
Design Direction
Design Direction
Art Direction 
Identity / Branding
Creative Direction
Identity / Branding


2023
2015-19
Various
2024
2025
2002-05
2025
2022
2023
2023
2013-16
2016-22
2018-21
2010-2017
2024
2020
2024



Image Index
A rotating survey of pictures documenting objects, images & ideas produced from the studio.  


Graphic Archive
A semi-comprehensive documentation of the studio’s 25+ year history of graphics, featuring brands such as Supreme,  Stussy, Carhartt, Powers, aNYthing, Priceless, among others. 


eric@see.studio                       1340 e 6th Street #317  Los Angeles, CA 90021

Lang Books (Category {Identity, Branding [Year: 2023]}) Identity for the boutique art & photo bookstore Lang Books.

Proenza Schouler (Category {Design, Apparel [Year: Various]}) S.E.E. was commissioned by New York fashion label Proenza Schouler to create the graphic look and feel for their PSWL line. The ongoing collaboration came to life in printables, such as shirts and fleece, and was further translated into knits, cut-and-sew items, and accessories. The initial graphic logos were developed to serve as a de facto logo system for the PSWL brand. This laid the foundation not only for individual graphics but also for a visual brand language that bridged multiple seasonal collections.

Dimensional Typography (Category {Installation [Year: Various]}) An ongoing practice of three-dimensional typographic sculptures commissioned as immersive store experiences and site-specific installations. Clients include Stussy, Nike World Headquarters, Vans, and AIGA, among others.

Carhartt WIP (Category {Design, Apparel [Year: 2024]}) Carhartt WIP asked S.E.E. to imagine and design a collection to celebrate the opening of its flagship store in Milan, Italy. The apparel and ephemera capsule was conceptualized around the Italian writer Dante Alighieri's descent into the nine circles of hell, represented by the "9 Deadly Sins", as chronicled in The Divine Comedy.

Rocky’s Matcha (Category {Creative Direction, Campaign [Year: 2025]}) Playing into the nostalgia of naive dust drawings on dirty cars and windows, a campaign for Rocky's Matcha was brought to life with the introduction of green matcha as dust. In collaboration with photographer Asato Iida, S.E.E. conceptualized and creative-directed hand-painted images that highlighted the product in an unexpected yet fascinating way. 

Supreme NY (Category {Design, Apparel [Year: 2002-2005]}) Ongoing creative work for Supreme New York encompassing apparel graphics, design, and art direction for brand publications. 
Mental Athletic (Category {Typography [Year: 2025]}) Mental Athletic magazine invited S.E.E. to create experimental typography spreads for their third international issue. The combination of athletic & modern typography mirrored the concept of the publication, which documents the crossover between modern sport and culture.

Oakley (Category {Art Direction, Apparel [Year: 2022]}) As part of a brand activation reintroducing Oakley to Los Angeles, S.E.E. was invited to art direct and create work that combined the rich visual DNA of the brand with its host city. The concept distilled inspiration from iconic silhouettes in Oakley's product archives and the history of L.A. surrounding the 1984 Summer Olympics.